Last week The Sustainable Angle’s founder and director Nina Marenzi took part in a panel discussion around ‘Sustainability: Supply chain problem or design opportunity?’ as part of WGSN Futures, a series of talks and discussions which ran over two days with the theme ‘The Vision 2030: how technology will drive a more sustainable and more successful creative industry.’
Staged by the world’s leading trend authority, WGSN Futures 2016 brought together leaders from fashion and the creative sectors to debate and define the key trends that will shape the industry over the next 15 years. The talks explored the major trends in design, technology & communications, consumer behaviour and retail, presented by global industry thought leaders and WGSN experts.
The flagship summit took place in London, where 300 senior-level delegates in the fields of strategy (c-suite), design, marketing, retail and digital gathered to hear WGSN’s own experts and analysts and a panel of world-class industry experts share their insights.
Amy White, Christopher Raeburn, Nina Marenzi, and Orsola de Castro
The panel discussion on sustainability took place between Nina Marenzi from The Sustainable Angle, Orsola de Castro of Fashion Revolution, designer Christopher Raeburn, and Amy White from Avery Dennison, a world leader in supply chain solutions working with some of the world’s leading emerging designers to help them introduce sustainability into the design process. Last year we announced our partnership with Avery Dennison, intended to provide leading apparel brands with innovative sustainable solutions by combining the unique capabilities and expertise of each company to drive the future use of new sustainable materials in apparel branding.
The panel addressed the idea that for brands to start being more sustainable it’s key to begin by stating a vision of what they are trying to achieve to be more responsible, rather than immediately defining specific targets which may not be reachable. Design should take centre stage, with sustainability as a design constraint leading to more responsible decisions. Finally recognising the power of communication, Orsola voiced a wish that those brands already working with sustainability at the core of their business would be more vocal, coming forward to share what they already do to be more responsible – after all the industry is on a journey, for which transparency and collaboration is essential.